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91ƵNothing has changed91Ƶ: survivors frustrated 5 years after tobacco ruling

Talks continue behind closed doors in the wake of Canada91Ƶs landmark big tobacco court case
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Jean-Luc Duval holds a picture of his late wife, Monique, in his home Friday, June 14, 2024, in Repentigny, Que. .THE CANADIAN PRESS/Ryan Remiorz

In the span of a few short years, Jean-Luc Duval lost two of the most important people in his life to lung cancer.

His wife Monique was diagnosed on her birthday and died on July 3, 2005 91Ƶ the couple91Ƶs 40th wedding anniversary. Months of debilitating chemotherapy treatments couldn91Ƶt stop the disease, which had quietly spread and taken root in her digestive system.

Duval then reconnected with a former co-worker, and as they grew closer, they decided to live together as companions in his home in Repentigny, a suburb of Montreal. One night, she started coughing violently and he took her to the emergency room. Doctors found she had cancer in both lungs, and she died within five months.

Both women had been smokers, though they had quit years earlier. Duval, too, had smoked for several decades, but managed to kick the habit years before his wife.

Duval joined a lengthy legal battle against three major tobacco companies, and in a historic ruling in 2019, Quebec91Ƶs highest court confirmed he and roughly 100,000 other Quebecers were entitled to billions in compensation for the harm they or their loved ones had experienced.

But five years later, none of them have seen even a fraction of that money 91Ƶ and recent court filings suggest hundreds have died in the interim.

91ƵNot only have we not received a cent, but absolutely nothing has changed,91Ƶ Duval, 80, wrote in French in a recent open letter to the Quebec government. 91ƵCigarettes from these same manufacturers are sold across the province and in every corner of the country.91Ƶ

91ƵI91Ƶm not interested in the money, but I want justice,91Ƶ he added. 91ƵI want this industry to cease to exist.91Ƶ

Several health advocacy groups have also sounded the alarm about the lack of movement and transparency in the case, warning Canada could miss out on what they call a historic opportunity to reduce tobacco use and regulate the industry.

91ƵWe91Ƶre never going to have a better opportunity than we do right now and, you know, it cannot be business as usual for tobacco companies after (a) settlement,91Ƶ said Rob Cunningham, a lawyer for the Canadian Cancer Society. The organization has been named a social stakeholder in the case, meaning it can make submissions to the court.

The lawsuits involved smokers who took up the habit between 1950 and 1998 and either fell ill or were addicted, or involved their heirs, as in Duval91Ƶs case.

A Quebec Superior Court judge first ordered the payment in 2015 after finding the three companies 91Ƶ Imperial Tobacco, JTI-Macdonald and Rothmans-Benson & Hedges 91Ƶ had chosen profits over the health of their customers.

The province91Ƶs Appeal Court then upheld the landmark decision, prompting the companies to seek creditor protection in Ontario. That protection also suspended legal proceedings against them, which includes lawsuits filed by provincial governments to recoup health-care costs related to smoking.

The initial stay of proceedings lasted a few months, but it has since been renewed roughly a dozen times 91Ƶ most recently in March, when it was extended to September.

The purpose of the stay is to maintain the status quo as the companies negotiate a global settlement with all those who have claims against them, including the class-action members and the provinces.

The talks are confidential, and the participants have largely declined to comment on the proceedings.

In court filings last September, however, one of the lawyers for the class action members said a settlement was 91Ƶnot currently in sight,91Ƶ alluding to 91Ƶrecent setbacks91Ƶ and suggesting mediation had been 91Ƶseverely undermined91Ƶ by participants who had changed their earlier positions.

Philippe Trudel said in his affidavit that about 700 of the class action members have died of tobacco-related illnesses since the first stay was granted, and 91Ƶmany more are becoming increasingly frail.91Ƶ Some 91Ƶcould wait no longer91Ƶ and have opted for medically assisted suicide, he said.

Many have simply lost faith in the process, he said in the document. 91ƵThey fear that due to the seemingly endless delays, there will be few, if any, victims left alive to receive their rightful compensation from the tobacco companies,91Ƶ he said.

It91Ƶs not just the delays that are problematic, but the entire creditor protection process and the secrecy it entails, said Flory Doucas, spokesperson and co-director of the Quebec Coalition for Tobacco Control.

By nature, the process centres on industry viability, sidelining the public health and justice elements of the case, she said. It essentially allows the companies to continue operating as usual as they restructure 91Ƶ and get more people addicted in the process, she said.

The coalition is among several groups calling on the provinces to insist on significant public-health measures to reduce tobacco use as part of a settlement, warning them that focusing on financial compensation would only cause more harm down the line.

91ƵIt means you rely on future sales (to fund the payments),91Ƶ she said. 91ƵIt means governments have an interest in keeping those companies in business 91Ƶ and their business model is based on addiction and harmful products.91Ƶ

Until recently, no provincial government had publicly indicated what it was seeking or expecting to receive as part of a settlement. Most reached by The Canadian Press in recent weeks declined to comment on the matter, citing the confidential nature of the negotiations.

A spokesperson for Quebec91Ƶs health ministry said only that the province wants compensation for expenses incurred since the implementation of its health insurance program, as well as those expected until 2030.

Some details emerged for the first time in May, when Manitoba Premier Wab Kinew told the provincial NDP convention that the province expects to receive an initial payment in the hundreds of millions of dollars soon, possibly by the end of this year or early next year.

Kinew said money from the settlement would be used to build a new CancerCare Manitoba headquarters, among other things.

While the premier91Ƶs comments offered a rare and welcome glimpse into the proceedings, they also confirmed the coalition91Ƶs 91Ƶworst fears91Ƶ in terms of what a settlement could look like, Doucas said.

91ƵIt does look like it91Ƶs primarily financial and it91Ƶs based on instalments,91Ƶ she said, which means 91Ƶhaving future and current victims use products to compensate past victims and provinces.91Ƶ

It91Ƶs additionally concerning because Manitoba is part of a group of provinces represented by the same law firm, which suggests they could all be seeking a similar resolution, she said.

That kind of deal would send a 91Ƶvery troublesome and scary message91Ƶ about what governments are willing to tolerate from harmful industries, she said.

Last year, the Canadian Cancer Society, the Canadian Lung Association and the Heart and Stroke Foundation compiled a series of measures they believe should be in the settlement.

These include: putting at least 10 per cent of the money received in a fund to reduce tobacco use; banning all remaining tobacco promotion; requiring the companies to make extra payments if tobacco-reduction targets aren91Ƶt met; and publicly disclosing millions of pages of internal company documents.

91ƵThese are achievable, it91Ƶs just (that) provinces need the political intent to do so,91Ƶ said Cunningham, of the Canadian Cancer Society. 91ƵThey have tremendous leverage because tobacco companies cannot get out of the creditor protection situation that they91Ƶre in unless the provinces agree.91Ƶ

State governments in the U.S. were able to impose measures in similar lawsuit settlements in 1998, and Canadian provinces should be able to do much better decades later, he said.

Some of the proposed measures, such as releasing documents, wouldn91Ƶt cost the companies anything, he noted.

The organization will have the opportunity to make submissions on a possible settlement and would 91Ƶstrongly oppose91Ƶ any deal that has inadequate tobacco-reduction measures, he said.

The companies have also declined to comment on the negotiations or the concerns raised by smoking-reduction and health groups, nor would they say whether they would seek another stay extension come fall.

In a statement, a spokesperson for JTI-Macdonald said the company has acted in good faith and with due diligence throughout the process, something the court has acknowledged.

Duval said he91Ƶs skeptical the matter will be resolved any time soon.

In the meantime, he91Ƶll continue to do what he can to combat smoking, using the persuasive skills he honed in his days as a Kodak microfilm salesman to dissuade smokers he comes across in his day-to-day life, he said in French in a recent interview.

He vowed to continue regardless of the outcome of the negotiations.

91ƵI91Ƶm not someone who throws in the towel easily,91Ƶ he said.

91ƵI91Ƶll do everything I can until the day I die. With all the hardships I91Ƶve had, with all that tobacco has done to me, to my kids and others 91Ƶ (I want) to see it through to the end.91Ƶ

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