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Upgrades at Molson Coors brewery in Chilliwack will take customers beyond the beer aisle

Malt and spirit-based beverages started rolling out from Chilliwack and Toronto breweries this week
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The new name for Molson Coors Beverage Company also came with this new logo seen outside the brewery in Chilliwack on March 17, 2022. (Jenna Hauck/ Chilliwack Progress)

Malt and spirit-based beverages started rolling out from the Molson Coors brewery in Chilliwack for the first time this week.

While the company91裸聊视频檚 236-year history is deeply rooted in beer, the rebranded Molson Coors Beverage Company is gaining traction with a raft of new products that go behind the beer aisle.

In Chilliwack, operational upgrades from early 2022 prepared them for changes that took place at the Fraser Valley Brewery, and they dovetail with Molson Coors91裸聊视频 environmentally responsible brewing process.

91裸聊视频淚nvesting in our brewing capabilities is a top priority for Molson Coors,91裸聊视频 said David Hamel, Molson Coors91裸聊视频 general manager of operations for Western Canada. 91裸聊视频淭his upgrade supports many of our commitments as a company 91裸聊视频 from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.91裸聊视频

David Hamel, Molson Coors general manager of operations for Western Canada, is seen on March 17, 2022 by a tank (right) that was converted to produce malt and spirit-based beverages at the Chilliwack brewery. (Jenna Hauck/ Chilliwack Progress)
David Hamel, Molson Coors general manager of operations for Western Canada, is seen on March 17, 2022 by a tank (right) that was converted to produce malt and spirit-based beverages at the Chilliwack brewery. (Jenna Hauck/ Chilliwack Progress)

Two of the biggest Molson Coors facilities in Canada, in Chilliwack and Toronto, saw production get underway Monday for brands like Vizzy Hard Seltzer and CoorsSeltzer destined for the Western market, and Central Canada.

Both breweries are now 91裸聊视频渓ive91裸聊视频 with production of non-beer beverages that will lead to thousands of additional hectolitres produced each year.

Technologies built into the facility are expected to decrease the company91裸聊视频檚 carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling, thus reinforcing the brewery91裸聊视频檚 environmental, social, governance (ESG) initiatives in the local community.

Chilliwack Mayor Ken Popove sees the recent investments at the brewery as a facet of Chilliwack91裸聊视频檚 growth.

91裸聊视频淥ne of council91裸聊视频檚 goals is to attract and maintain business growth,91裸聊视频 Popove said. 91裸聊视频淥ur community is growing rapidly and it91裸聊视频檚 exciting to see that growth reflected in Molson Coors91裸聊视频 continued investment in Chilliwack.91裸聊视频

Molson Coors91裸聊视频 Toronto brewery was founded in 1955 and currently stands as the beverage company91裸聊视频檚 biggest Canadian facility, next only to Chilliwack91裸聊视频檚 brewery, which opened in 2019. The Toronto facility has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original.

91裸聊视频淎s the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history,91裸聊视频 said Tan Le, Molson Coors general manager of the Toronto Brewery.

The growing Canadian market for ready-to-drink beverages is estimated at almost three million hectolitres and Molson Coors91裸聊视频 market share in the hard seltzer and soda segment is close to 15 per cent and growing, said officials.

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David Hamel, Molson Coors general manager of operations for Western Canada, is seen on March 17, 2022 by the tanks that were converted to produce malt and spirit-based beverages at the Chilliwack brewery. (Jenna Hauck/ Chilliwack Progress)


Jennifer Feinberg

About the Author: Jennifer Feinberg

I have been a Chilliwack Progress reporter for 20+ years, covering city hall, Indigenous, business, and climate change stories.
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