Eugene Levy91裸聊视频檚 trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle91裸聊视频檚 Coffee Mate Cold Foam. And Meg Ryan and Billy Crystal reunite at Katz91裸聊视频檚 Deli in an ad for 贬别濒濒尘补苍苍91裸聊视频檚.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers are courting outrageousness and using stunts to try to stand out in the battle to capture the attention of the more than 120 million viewers expected to tune into .

Super Bowl viewers are a unique audience because they91裸聊视频檙e as primed to watch the ads as they are the game.

91裸聊视频淭his is a societal moment where we come together as a country,91裸聊视频� said Kimberly Whitler, marketing professor at the University of Virginia91裸聊视频檚 Darden School of Business. 91裸聊视频淲e may be on different sides, you know, of the gridiron or the field. But we come together.91裸聊视频�

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it91裸聊视频檚 tough to make sure viewers remember your brand message. And with , the stakes have never been higher.

But the price tag is worth it, advertisers say. Rachel Jaiven, head of Haagen-Dazs marketing, said the brand decided to make its first-ever appearance in the game due to the size of the viewership and its association with snacking.

91裸聊视频淲e know at the Super Bowl these days that everyone watches, it91裸聊视频檚 a wide audience,91裸聊视频� Jaiven said. The brand91裸聊视频檚 ad shows stars from the 91裸聊视频淔ast & Furious91裸聊视频� franchise enjoying an ice cream bar. 91裸聊视频淲e thought it was time for us to tell our story, remind people what they love about Haagen-Dazs and of course, have them stock up on Haagen-Dazs in their freezer.91裸聊视频�

In order to garner more publicity, many advertisers release their ads ahead of the game. Of the ads that have already been released, here91裸聊视频檚 a sampling of the approaches advertisers are taking during the big game this year.

CELEBRITY-PALOOZA

贬别濒濒尘补苍苍91裸聊视频檚 ad made a splash ahead of the game by reuniting Meg Ryan and Billy Crystal91裸聊视频檚 91裸聊视频淲hen Harry Met Sally91裸聊视频� characters at Katz91裸聊视频檚 Deli enjoying a sandwich with 贬别濒濒尘补苍苍91裸聊视频檚. Sydney Sweeney joins to utter the famous line 91裸聊视频淚91裸聊视频檒l have what she91裸聊视频檚 having.91裸聊视频�

Chris Pratt and Chris Hemsworth wear Ray-Ban Meta AI-powered glasses while looking at art. Hemsworth accidently eats a banana in an art piece worth $6.2 million, and Kris Jenner appears to scold them.

Actors Catherine O91裸聊视频橦ara and Willem Dafoe star as pickleball players hustling younger players to win Michelob Ultras.

Soccer star David Beckham learns he has a twin named Dave Beckham who turns out to be Matt Damon. They don91裸聊视频檛 have much in common but both drink Stella Artois.

Matthew McConaughey explains a conspiracy theory that football was invented to sell food, with cameos by Martha Stewart, Greta Gerwig, Charli XCX, Kevin Bacon and YouTuber Sean Evans.

SILLY HUMOR

Adorable sloths undergo mishaps because they91裸聊视频檙e slow, like a kitchen fire and running into a glass door; they have a 91裸聊视频淐ase of the Mondays,91裸聊视频� like many people sluggish at work the day after the Super Bowl.

Actor Eugene Levy91裸聊视频檚 eyebrows fly off and fly around after he tries the pizza chain91裸聊视频檚 Crazy Puffs in what is strangely not the only ad with flying facial hair in it (see Pringles).

The first-time advertiser goes for silly humor in an ad that shows a man91裸聊视频檚 tongue dancing, and even doing a flip, to a song sung by Shania Twain to represent how good Nestle Coffee Mate Cold Foam tastes.

Actor Nick Offerman, Kansas City Chiefs head coach Andy Reid and L.A. Clippers91裸聊视频� James Harden watch their famous mustaches fly away to help deliver Pringles.

SERIOUS MESSAGES

Dove highlights the problem of low body confidence in young girls and depicts a young girl running down the sidewalk to H.E.R.91裸聊视频檚 version of 91裸聊视频淏orn to Run.91裸聊视频�

Patriot owner Robert Kraft has an ad in the game for the second year in a row. Snoop Dogg and Tom Brady voice reasons why people hate each other in an effort to combat hate speech.

First-time advertiser Telehealth company Hims & Hers highlights the obesity epidemic and says weight loss drugs should be more affordable.

First-time advertiser Novartis is focusing on breast cancer awareness in its ad featuring Wanda Sykes and Hailee Steinfeld.

FIRST-TIME ADVERTISERS

The ice-cream brand reunites 91裸聊视频淔ast & Furious91裸聊视频� stars Michelle Rodriguez, Vin Diesel and Ludacris, except this time, they91裸聊视频檙e going slow. They cruise down the Pacific Coast Highway in a Chevrolet Chevelle slowly so they can enjoy eating an ice cream bar.

First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew91裸聊视频檚 91裸聊视频淧uppyMonkeyBaby91裸聊视频� character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. The characters represent all the things you can get delivered from the food delivery service.

In one of several ads featuring aliens, comedian Tim Robinson and actor Sam Richardson say goodbye to an alien who was living in their neighborhood. Cookware brand Hexclad and Doritos ads also feature aliens.

SURPRISES

Not all advertisers release their ads early, so there are always plenty of surprises on game day. Only two auto brands, Stellantis91裸聊视频� Jeep and Ram, have announced Super Bowl ad plans, but they haven91裸聊视频檛 given any details on the ads.

Dunkin91裸聊视频� has secured the first ad spot after kickoff but is staying mum on details other than teasing that it will star Ben and Casey Affleck and Jeremy Strong. Canned water company Liquid Death will advertise for the first time with an ad created in-house. Duracell has teased that its ad will feature a 91裸聊视频淒uracell Scientist91裸聊视频� but hasn91裸聊视频檛 given any other details.

Ad experts think it is unlikely that an A.I.-generated ad will debut during advertising91裸聊视频檚 biggest night after created with the help of A.I. technology drew some backlash. But if one did debut, it would be sure to make a splash.