It91裸聊视频檚 not just you. The word 91裸聊视频渄emure91裸聊视频� is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron that would soon take social media by storm. The hair and makeup she91裸聊视频檚 wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

In just weeks, Lebron91裸聊视频檚 words have become the latest vocabulary . In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like 91裸聊视频渄emure,91裸聊视频� 91裸聊视频渕indful91裸聊视频� and 91裸聊视频渃utesy,91裸聊视频� several big names have also hopped on the trend across social media platforms. Celebrities like and have shared their own playful takes, and even the White House used the words the Biden-Harris administration91裸聊视频檚 recent student debt relief efforts.

The skyrocketing fame of Lebron91裸聊视频檚 91裸聊视频渧ery mindful, very demure91裸聊视频� influence also holds significance for the TikToker herself. Lebron, who identifies as a transgender woman, said in a that she91裸聊视频檚 now able to finance the rest of her transition.

91裸聊视频淥ne day, I was playing cashier and making videos on my break. And now, I91裸聊视频檓 flying across country to host events,91裸聊视频� Lebron said in the video, noting that her experience on the platform has changed her life.

She91裸聊视频檚 not alone. Over recent years, a handful of online creators have after gaining social media fame 91裸聊视频� but it91裸聊视频檚 still incredibly rare, and no easy feat.

Here91裸聊视频檚 what some experts say.

How can TikTok fame lead to meaningful sources of income?

There is no one recipe.

Finding resources to work as a creator full-time 91裸聊视频渋s not as rare as it would have been years ago,91裸聊视频� notes Erin Kristyniak, VP of global partnerships at marketing collaboration company Partnerize. But you still have to make content that meets the moment 91裸聊视频� and there91裸聊视频檚 a lot to juggle if you want to monetize.

On TikTok, most users who are making money pursue a combination of hustles. Brooke Erin Duffy, an associate professor of communication at Cornell University, explains that those granted admission into TikTok91裸聊视频檚 Creator Marketplace 91裸聊视频� the platform91裸聊视频檚 space for brand and creator collaborations 91裸聊视频� can 91裸聊视频渆arn a kickback from views from TikTok expressly,91裸聊视频� although that doesn91裸聊视频檛 typically pay very well.

Other avenues for monetization include more direct brand sponsorships, creating merchandise to sell, fundraising during livestreams and collecting 91裸聊视频渢ips91裸聊视频� or 91裸聊视频済ifts91裸聊视频� through features available to users who reach a certain following threshold. A lot of it also boils down to work outside of the platform.

And creators are increasingly working to build their social media presence across multiple platforms 91裸聊视频� particularly amid a of the ByteDance-owned app in the U.S., which is currently . Duffy notes adding that many are working on developing this wider online presence so they can 91裸聊视频渟till have a financial lifeline91裸聊视频� in case any revenue stream goes away.

Is it difficult to sustain?

Gaining traction in the macrocosm that is the internet is difficult as is 91裸聊视频� and while some have both that resonate and found sources of compensation that , it still takes a lot of work to keep it going.

91裸聊视频淭hese viral bursts of fame don91裸聊视频檛 necessarily translate into a stable, long-term career,91裸聊视频� Duffy said. 91裸聊视频淥n the surface, it91裸聊视频檚 kind of widely hyped as a dream job 91裸聊视频� But I see this as a very superficial understanding of how the career works.91裸聊视频�

Duffy, who has been studying social media content creation for a decade, says that she91裸聊视频檚 heard from creators who have months where they91裸聊视频檙e reaping tremendous sums of money from various sources of income 91裸聊视频� but then also months with nothing. 91裸聊视频淚t91裸聊视频檚 akin to a gig economy job, because of the lack of stability,91裸聊视频� she explained.

91裸聊视频淭he majority of creators aren91裸聊视频檛 full-time,91裸聊视频� Eric Dahan, the CEO and founder of influencer marketing agency Mighty Joy, added.

Burnout is also very common. It can take a lot of emotional labor to pull content from your life, Duffy said, and the pressure of maintaining brand relationships or the potential of losing viewers if you take a break can be a lot. Ongoing risks of potential exposure to hate or online harassment also persist.

Is the landscape changing?

Like all things online, the landscape for creators is constantly evolving.

Demand is also growing. More and more platforms are not only aiming to court users but specifically bring aspiring creators on their sites. And that coincides with an increased focus on marketing goods and brands in these spaces.

Companies are doubling down 91裸聊视频渢o meet consumers where they are,91裸聊视频� Raji Srinivasan, a marketing professor at The University of Texas at Austin91裸聊视频檚 McCombs School of Business. YouTube and other social media platforms, such as Instagram, have also built out offerings to attract this kind of content in recent years, but 91裸聊视频� for now 91裸聊视频� it91裸聊视频檚 91裸聊视频淭ikTok91裸聊视频檚 day in the sun,91裸聊视频� she added, pointing to the platform91裸聊视频檚 .

And for aspiring creators hoping to strike it big, Dahan91裸聊视频檚 advice is just to start somewhere. As Lebron91裸聊视频檚 success shows, he added, 91裸聊视频淵ou don91裸聊视频檛 know what91裸聊视频檚 going to happen.91裸聊视频�