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Doorknocking still effective in modern elections

91ƵFace-to-face is always the best way to do anything,91Ƶ said local Liberal candidate
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Maria Tokarchuk, volunteer for Kelowna-Lake Country NDP candidate Justin Kulik, knocking on a door in the Rutland area. (Michael Rodriguez - Capital News)

Knock knock.

Who91Ƶs there?

It91Ƶs your local candidate for parliament 91Ƶ and according to the experts, it91Ƶs no joke.

As electoral campaigns and platforms continue to adapt to the digital age, politicians and experts agree that traditional face-to-face interaction through door knocking is here to stay.

91ƵPersonal contact is still the best way to reach people,91Ƶ said Maxime Héroux-Legault, assistant professor in the department of economics, philosophy and political science at UBC Okanagan.

91ƵOn social media, you91Ƶll see ads, and you91Ƶre going to see news articles. It91Ƶs not the same thing as meeting the candidate.91Ƶ

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Héroux-Legault said door-knocking boils down to three primary purposes 91Ƶ persuasion, motivation and information.

91ƵThe motivation aspect of door-knocking needs to be taken into account,91Ƶ he said.

91ƵParties are not trying to gain new voters but motivate their voters to turn out on voting day.91Ƶ

The informational component pertains to candidates providing details surrounding voter registration and where local polling stations are, which also helps to increase turnout on election day.

Somebody who has had immense experience with door-knocking is local NDP volunteer, Maria Tokarchuk. She91Ƶs been volunteering in various capacities with both the provincial and federal NDP on a local level since 1991.

In her view, what has changed most over the past 30 years are peoples91Ƶ schedules.

91ƵMore people used to be at home and would answer the door,91Ƶ said Tokarchuk with a slight chuckle.

91ƵWe try to go in the evenings between 5:30 p.m. and 8:30 p.m., especially during the week. Probably half of the people are home.91Ƶ

Tokarchuk said it91Ƶs been even more noticeable when trying to reach people by phone.

91ƵWhen you phone people, they don91Ƶt answer the phone,91Ƶ she said.

91ƵWhen you91Ƶre at the door, people can look out the window and see you as a person, but on the phone, if they don91Ƶt recognize the number, they don91Ƶt pick it up.91Ƶ

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Some local candidates share similar sentiments.

91ƵFace-to-face is always the best way to do anything,91Ƶ said Liberal Party candidate Stephen Fuhr.

91ƵIn the 21st century, there are other options out there and they also bring different pros and cons.91Ƶ

Fuhr said while door-knocking is very useful, it91Ƶs also very labour intensive and you can91Ƶt connect with the same volume of people as you can through digital channels.

91ƵNowadays, I think its a good healthy combination of both face-to-face and interaction on social media,91Ƶ he said.

91ƵQuality interaction is important but you also need reach. Social media can help you with that.91Ƶ

Conservative candidate Tracy Gray balances her approach, but added in the past four months she has door-knocked a distance equivalent to walking to Calgary and back.

91ƵIt91Ƶs all about connecting with people where they are. It91Ƶs an especially important way to engage with retirees and seniors.91Ƶ



michael.rodriguez@kelownacapnews.com

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