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Jerry Seinfeld on Pop-Tarts, 91ƵUnfrosted91Ƶ and commitment to the bit

Legendary comedian makes a rare foray into movies, talks about his enduring love of the joke
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Jerry Seinfeld poses for a portrait to promote the film 91ƵUnfrosted91Ƶ on Tuesday, April 16, 2024, in New York. (Photo by Victoria Will/Invision/AP)

has been responsible for more movies than you think.

Yes, he co-wrote and lent his voice to 200791Ƶs 91ƵBee Movie.91Ƶ But before that, 91ƵSeinfeld91Ƶ 91Ƶ where going to the movies, with or without the aid of Moviefone, was nearly as regular a destination as the coffee shop 91Ƶ gave birth to dozens of (fake) films. 91ƵRochelle, Rochelle.91Ƶ 91ƵPrognosis Negative.91Ƶ 91ƵSack Lunch.91Ƶ

But nearly three decades after Seinfeld was, in one episode, cajoled into bootlegging 91ƵDeath Blow,91Ƶ he has finally made his first film. Seinfeld directed, co-wrote and stars in a star-studded comedy about the invention of the Pop-Tart premiering May 3 on Netflix.

The film, which co-stars Melissa McCarthy, Jim Gaffigan, Hugh Grant and others, is an outlandish, 91ƵMad Men91Ƶ-inspired 91Ƶ60s-set satire in which Kellogg91Ƶs and Post Cereal are engaged in a cutthroat race to 91Ƶupend America91Ƶs breakfast table.91Ƶ

91ƵWhen you see any scene of it you go, 91ƵWhat is that?91Ƶ And I was very happy about that,91Ƶ Seinfeld said in a recent interview. 91ƵI like that you look at it and go, 91ƵI don91Ƶt know what this is.91Ƶ91Ƶ

For Seinfeld, who has resolutely stuck to stand-up since 91ƵSeinfeld91Ƶ ended in 1998, it91Ƶs a rare post-sitcom project, joining a short and sporadic list including the short-lived reality series 91ƵThe Marriage Ref91Ƶ and the popular streaming show

91ƵUԴڰDzٱ,91Ƶ though, returns Seinfeld to one of his abiding passions. Remember all those cereal boxes in his apartment on 91ƵSeinfeld91Ƶ? The Pop-Tart is a particular fascination, though. In his 2020 comedy special 91Ƶ23 Hours to Kill,91Ƶ it formed an extended bit beginning with the childhood memory: 91ƵWhen they invented the Pop-Tart, the back of my head blew right off.91Ƶ

For Seinfeld, the Pop-Tart has an almost mythical quality. A movie about Oreos or Milk Duds or even Junior Mints wouldn91Ƶt work, he says. But the Pop-Tart is different.

91ƵA lot of it is the word. It91Ƶs a funny word,91Ƶ says Seinfeld. 91ƵI heard Mattel is trying to do a Hot Wheels movie. That could work. Certain things really got us when we were kids, you know?91Ƶ

In a wide-ranging interview, Seinfeld discussed subjects large and small.

AP: Is it true that your moments on were improvised with Larry David?

SEINFELD: The idea occurred right in that moment. I said, 91ƵHey, let91Ƶs talk about the finale right now.91Ƶ We had been talking about it all day because it was their finale. We were just talking about series finales all day. And I was saying that 91ƵMad Men91Ƶ was my favorite and I thought 91ƵThe Sopranos91Ƶ one was great, and obviously ours was what it was.

AP: What does that mean? You91Ƶre happy with it or not?

SEINFELD: Well, I think what we said in that scene. We thought, 91ƵYeah, that would have been better.91Ƶ (Laughs) It91Ƶs very hard to remember. The emotional state I was in after nine years was a little ragged. Maybe we weren91Ƶt thinking quite clearly. The idea of doing that on his show 91Ƶ the math of it is really amazing. To do that, two people have to have two successful long-running sitcoms and they have to be playing themselves, with a 25-year separation. When I was driving home that night on the 10 in LA, my head was exploding because of the math of what just happened 91Ƶ to set something up in 91Ƶ98 and pay it off in 91Ƶ23. For a joke person like me, I felt like I landed on the moon.

AP: 91ƵUnfrosted91Ƶ began with an old stand-up bit of yours. Is it surprising to you that you91Ƶve made a movie about it?

SEINFELD: It was all (91ƵSeinfeld91Ƶ writer) Spike Feresten91Ƶs idea. I did not want to do it. I did not think it would work. What91Ƶs a movie about inventing the Pop-Tart? That91Ƶs not funny. And (91ƵSeinfeld91Ƶ writer) Andy Robin came up with the idea that it91Ƶs 91ƵThe Right Stuff.91Ƶ And I went, 91ƵOh, that91Ƶs funny.91Ƶ

AP: I think you have a line about 91Ƶsplitting the atom of breakfast91Ƶ so this is also like a snack-size

SEINFELD: Yes, 91ƵOԳ𾱳.91Ƶ I think it91Ƶs a fun game if anyone wants to play 91Ƶ how many movies we stole from. Obviously, 91ƵThe Godfather,91Ƶ obviously 91ƵThe Right Stuff.91Ƶ At one point, I was going to say, 91ƵI91Ƶll bury you under the ground, Eli,91Ƶ from 91ƵThere Will Be Blood.91Ƶ And we weren91Ƶt even going to explain it. The character91Ƶs name wasn91Ƶt Eli.

AP: You suggested you only say you love Pop-Tarts to make the joke work.

SEINFELD: I probably just said that to make that point. But I do love Pop-Tarts. I had one yesterday. We were doing a social media piece with Jimmy Fallon and Meghan Trainor. I took a bite and I went, 91ƵThis is fantastic.91Ƶ What I like about it is the man-made quality of it. I love great objects that fit in your hand in a nice way. A pack of cigarettes is one of the greatest things you can put in your hand. It just feels great. Dice feel great. I like a nice spoon. I like things. (Laughs)

AP: Were you aware of the recent trend of movies based on products?

SEINFELD: Yeah, but we were started long before that. I was a little disappointed that I suddenly became part of a trend but there was nothing we could do about it.

AP: Do you have any guesses as to why we91Ƶve turned our focus to American consumerism? Your film is a big, silly satire of American consumerism.

SEINFELD: For me, I love men in suits talking about something stupid, like cereal and puffs and sprinkles.

AP: You91Ƶve often spoken about your dedication to sharpening and sculpting a joke. Are you still driven by that?

SEINFELD: I started a bit the other night about your kitchen sponge on the sink looking up at you going: 91ƵI don91Ƶt know how much more you think I have. I was done two months ago.91Ƶ Now it91Ƶs just growing and growing into a monologue of your kitchen sponge telling you, 91ƵLet me go! Let me die a rectangle, not in pieces.91Ƶ When I lock on to something like that, I just want to see how far I can go with it, how long will they let me talk about this.

AP: You91Ƶre about to turn 70. Is that meaningful to you?

SEINFELD: No.

AP: Some entertainers turn inward when they reach their 70s, like Steven Spielberg did with But maybe this is a very personal movie for you.

SEINFELD: Very much. This is my 91ƵFabelmans.91Ƶ Because I91Ƶm not interested in my life. I91Ƶm interested in eating.

AP: Why have you always avoided topically or politics in your comedy?

SEINFELD: I don91Ƶt have the fluency. Your comedic thing, whatever it is, it only works on certain things. My thing only works on these dumb things.

AP: Still, there is a kind of meaning in dedicating yourself to meaninglessness.

SEINFELD: I91Ƶve discussed this at length with my friend Joel Hodgson (91ƵMystery Science 300091Ƶ) and he91Ƶs incredibly articulate on this subject, which is: The throw-away culture of our childhood was not throw-away to us. We deeply love these things and they were meaningful in their meaninglessness.

AP: You and Marc Maron had as almost diametrically opposed comedians. He believes in baring his soul on stage and you pledge fidelity to the joke. I thought you were both right.

SEINFELD: My attitude, I think, was more talking to comedians. I think comedians, if they want to survive throughout their life doing this, they have to pay close attention to the laughs. No less value in what he91Ƶs doing, but I would worry about how long would this last for in your life. But, yeah, that91Ƶs a good point. We were both right, just different.

AP: You91Ƶve said you want to do stand-up into your 80s and beyond.

SEINFELD: To the end. To the very end.

AP: You still feel that way?

SEINFELD: Yeah. The only hard part of my life is the other things. People do ask me about slowing down and I go, 91ƵThe work part of my life is not stand-up. It91Ƶs all the other things.91Ƶ Stand-up is an incredible, pure experience. Surfing is the great regret of my life that I never really got good at that. I did it for two weeks one time many years ago. But if you were a surfer, you would never stop doing it. That91Ƶs what stand-up is for me. Feeling that energy, that natural life-force energy under you and around you, I never get tired of that.

AP: Are you thinking about another stand-up special?

SEINFELD: No, I91Ƶm not. I91Ƶm not sure of it as a comedy form for me right now. I would love to think of something else, if I even wanted to do it 91Ƶ which I don91Ƶt right now. Like, 91ƵComedians in Cars Getting Coffee,91Ƶ the subtext of that is: I91Ƶm really sick of talk shows on TV. That91Ƶs why I did that. And let me show you why. We don91Ƶt want to see them sitting on a couch anymore. The people who are doing it aren91Ƶt having any fun doing it. That was my anti-talk show. So I would want to do an anti-stand-up special if I did one. I envy, sometimes, these little Italian artisans who don91Ƶt really care if anybody knows who they are or what they do. And stand-up can be like that. Any writing work is very lonely work. Stand-up, in a way, is kind of a private, lonely world. I91Ƶm going to Dayton, Ohio, on Friday. No one91Ƶs going to know what happened there. I91Ƶm very attracted to that. I91Ƶm more attracted to that than, 91ƵHey everyone, I made a movie.91Ƶ My way, if I had my choice, is that I would like to do this work very quietly and privately.

AP: It91Ƶs interesting you91Ƶd say that as someone who had one of the biggest TV shows ever. Maybe you had your fill of it.

SEINFELD: That91Ƶs possible. But it never felt like me. Larry and I, when we first started to do the show thought: This will be a really fun, little boutique thing that will just get our people that like this kind of quirky, off-beat thing, and that would be cool. What it became was never on our radar. Then, suddenly, you91Ƶre a big wave surfer. I think it was tougher on Larry than for me. Because you feel the pressure. I never minded the pressure.

AP: Have you experienced younger generations finding 91ƵSeinfeld91Ƶ on Netflix?

SEINFELD: That age around 10 to 12, they seem to find it. They have no idea what it is at first. (Laughs) I think the credit all really goes to Jason (Alexander), Michael (Richards) and Julia (Louis-Dreyfus) 91Ƶ what they did with those characters, the color that they found in all of those characters. Larry and I, we were just doing these silly conversations, but they made it so accessible. They deserve the credit for the success of the show.

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