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From country to pop, 2014 nostalgia to 2023 reality - it91Ƶs time for Taylor Swift91Ƶs 91Ƶ198991Ƶ

Taylor Swift91Ƶs is here, the album that ushered in the first Peak Swift era 91Ƶ revisited at the height of her massive pop culture dominance.

Released in 2014 and named for her birth year, the original 91Ƶ198991Ƶ signified a sonic rebirth. Swift had shed the Nashville country roots of her first four studio albums and announced herself a full-fledged pop superstar.

91Ƶ1989 (Taylor91Ƶs Version),91Ƶ out Friday, takes that version of Swift 91Ƶ then in her mid-20s, living in New York, prepared to take on the world with an arsenal of 91Ƶ80s synth sounds and a new producer named 91Ƶ and includes five unreleased 91Ƶvault91Ƶ tracks that deliver more clues about the artist she was then.

Previous have been more than conventional rerecordings, arriving with new music, Easter eggs and visuals that deepen understanding of her work. The project 91Ƶ the fourth of six rereleases 91Ƶ was instigated by music manager Scooter Braun91Ƶs purchase and sale of her early catalog and represents Swift91Ƶs effort to control her own songs and how they91Ƶre used.

Her return to 91Ƶ198991Ƶ 91Ƶ the album where she began to confront media portrayals of herself and in song 91Ƶ comes at another Swift popularity crescendo but also during a 2010s nostalgia (Yes, it91Ƶs only 2023. Yes, the nostalgia is real).

Here are some key things to consider as 91Ƶ198991Ƶ propels the New Peak Swift era forward:

OPENING THE VAULT

Listeners will dive deep into the vault tracks for clues into Swift91Ƶs mind around 2014. 91ƵSlut!91Ƶ may recall her contentious relationship with the press, which fixated on her alleged romantic relationships and the songs she91Ƶd write once they ended.

They91Ƶll find connections to 91ƵOut of the Woods91Ƶ on 91ƵIs It Over Now?91Ƶ in the lyrics 91Ƶwhen you lost control / red blood, white snow.91Ƶ They91Ƶll wonder who made her pretend to like acid rock and mega yachts on 91ƵNow That We Don91Ƶt Talk.91Ƶ But more insight will be found in thinking about where Swift was at the time, what came next, and how that mirrors the current moment.

Swift dominated headlines and award show crowd shots in 2014, reaching a point of oversaturation, and leading to her retreat from the public eye prior to the release of her undercelebrated revenge record, With on NFL broadcasts due to her relationship with Kansas City Chiefs star Travis Kelce, could history repeat itself?

Brittany Spanos, senior writer at Rolling Stone, puts it simply: 91ƵPeople just get easily sick of anyone who91Ƶs super famous. And I think that we haven91Ƶt had a lot of monocultural kind of celeb moments like this in a minute,91Ƶ she says of Swift in 2023.

Rebecca Jennings, a senior correspondent at Vox covering social platforms and the creator economy, sees a connection between the 2014 eras as being 91Ƶpost-recession91Ƶ and 2023 being 91Ƶpost-COVID,91Ƶ a time where Swift succeeds because there91Ƶs a sort of cultural 91Ƶbouncing back vibe,91Ƶ a time where people want celebratory music.

In 2014, that was Swift finding her pop sound with 91Ƶ1989.91Ƶ

In 2023, it91Ƶs becoming the most successful version of herself, and rereleasing 91Ƶ1989 91Ƶ while on the top of her game.

FROM COUNTRY TO POP: A TRANSITIONAL ALBUM

91ƵIt was a huge risk for her to move completely outside of country 91Ƶ there91Ƶs no country elements on this album whatsoever,91Ƶ says Spanos, who also teaches a course on Swift at New York University91Ƶs Clive Davis Institute. She says Swift91Ƶs penchant for pop songwriting is evidenced all the way back on her 2008 sophomore release 91ƵFearless91Ƶ in tracks like 91ƵLove Story,91Ƶ but 91Ƶ198991Ƶ is 91Ƶher first official, full-length pop project.91Ƶ

However, more so than a declarative move into pop, Spanos views 91Ƶ198991Ƶ as 91Ƶmore in the lineage of the kind of transitional albums teen stars tend to make when they move into adulthood,91Ƶ comparing it to Janet Jackson91Ƶs 91ƵControl91Ƶ and Christina Aguilera91Ƶs 91ƵStripped.91Ƶ 91Ƶ198991Ƶ is the album where Swift91Ƶs divorced herself from adolescence. She91Ƶs moved to NYC; she91Ƶs working with new people; she91Ƶs making synth pop.

Rachel Brodsky, a music and culture writer who has been covering Swift for well over a decade, points out that Swift91Ƶs sonic experimentations were earned 91Ƶ and that she very well might be one of the final pop superstars who couldn91Ƶt come out of the gate playing with genre the way listeners are accustomed to now.

91ƵShe came up in the shadow of the Chicks, where she was told under certain circumstances by her team, like, 91ƵYou don91Ƶt want to be the Chicks,91Ƶ Brodsky says of the country music group who were of their audience.

The Chicks, acts like Shania Twain and LeAnn Rimes cracked open the door for Swift to burst open on 91Ƶ1989,91Ƶ she says. And not just as a pop musician, but as someone bucking convention 91Ƶ something Brodsky says artists like Kacey Musgraves, Maren Morris and even Olivia Rodrigo have followed.

ENGAGING WITH HER OWN CELEBRITY

By the time 91Ƶ198991Ƶ rolled around, Swift was no longer writing high school romances and fairytale narratives.

She91Ƶd begun engaging with her celebrity reality 91Ƶ inviting Beyoncé and Jay-Z to her birthday party, hanging out with models and other very famous people in a group labeled 91Ƶthe Squad91Ƶ in the media.

She was also writing songs like 91Ƶ91ƵBad Blood,91Ƶ which is about her feud with Katy Perry,91Ƶ says Spanos, a decisive move away from the kind of humility and 91Ƶhometown girl91Ƶ image associated with 91Ƶcountry Taylor.91Ƶ That meant occupying more space in the pop landscape: reconciling with Kanye West after the infamous 2009 VMAs moment, starring alongside Drake in a commercial, getting Kendrick Lamar on a remix, so on and so forth.

In 2023, Swift is more famous now than she was then, and she91Ƶs still engaging with her celebrity in a very public way.

91Ƶ1989 (TAYLOR91ƵS VERSION)91Ƶ PLAYS INTO FONDNESS FOR 2014

Jennings believes people are nostalgic for the year 2014 and always will be 91Ƶ because it was one of the last online periods before the hyper-commodification of social media 91Ƶ which makes 2023 the ideal time for revisiting 91Ƶ1989.91Ƶ

There were blogs, and Tumblr, and our internet lives were less defined by algorithms. 91ƵIt is looked at as this Edenic time of innocence and purity,91Ƶ she says. At the time, there was a kind of monoculture that leans itself to nostalgia in 2023, she says 91Ƶ everyone receiving the same information on the same topics at the same time, Taylor Swift91Ƶs 91Ƶ198991Ƶ era included 91Ƶ as opposed to the current influencer-based model.

(It91Ƶs worth noting that Swift herself was very active on Tumblr, using the social media platform to find fans to invite to private listening sessions held in her home.)

Additionally, in the last few months, Swift has been seen dining with very famous friends like Blake Lively, Sophie Turner and Selena Gomez, a return to the language of her 91ƵSquad.91Ƶ 91ƵBy parading out many of the same friends she had during that era that she was also parading about, she91Ƶs playing into this nostalgia element,91Ƶ argues Jennings.

At the time, theories swirled around Swift91Ƶs assumed romantic relationships 91Ƶ many believe the song 91ƵStyle91Ƶ is about her short relationship with Harry Styles 91Ƶ and in 2023, her latest assumed romance has become a top story again.

91ƵIt91Ƶs almost like she91Ƶs method promoting,91Ƶ Spanos jokes. 91ƵShe91Ƶs leaning into it again.91Ƶ But there91Ƶs a huge difference in the kind of treatment she91Ƶs receiving from the public this time around. The press appears to be rooting for her relationship, she says, instead of thinking about the breakup songs it might inspire, warning her male partners and turning Swift into the butt of the joke 91Ƶ as the media was doing in 2014.

91ƵThere91Ƶs a little bit less of that level of misogyny,91Ƶ Spanos says.

So what91Ƶs next for Swift?

The continuation of her Eras tour, which is set to resume on November 9th in Buenos Aires, Argentina. And, of course, two more 91ƵTaylor91Ƶs Version91Ƶ albums.

Maria Sherman, The Associated Press





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