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Merriam-Webster says 91Ƶkeep it real91Ƶ with its 2023 word of the year

91ƵA kind of crisis of authenticity91Ƶ helps propel the word 91Ƶauthentic91Ƶ to the top of the list
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This image released by Merriam-Webster shows an online dictionary entry for authentic. (Merriam-Webster via AP)

In an age of deepfakes and post-truth, as rose and Elon Musk turned Twitter into X, the is 91Ƶauthentic.91Ƶ

Authentic cuisine. Authentic voice. Authentic self. Authenticity as artifice. Lookups for the word are routinely heavy on the dictionary company91Ƶs site but were boosted to new heights throughout the year, editor at large Peter Sokolowski told The Associated Press in an exclusive interview.

91ƵWe see in 2023 a kind of crisis of authenticity,91Ƶ he said ahead of Monday91Ƶs announcement of this year91Ƶs word. 91ƵWhat we realize is that when we question authenticity, we value it even more.91Ƶ

Sokolowski and his team don91Ƶt delve into the reasons people head for dictionaries and websites in search of specific words. Rather, they chase the data on lookup spikes and world events that correlate. This time around, there was no particularly huge boost at any given time but a constancy to the increased interest in 91Ƶauthentic.91Ƶ

This was the year of artificial intelligence, for sure, but also a moment when suffered a leadership crisis. and chased after authenticity in their words and deeds. Musk himself, at February91Ƶs World Government Summit in Dubai, urged the heads of companies, politicians, ministers and other leaders to 91Ƶspeak authentically91Ƶ on social media by running their own accounts.

91ƵCan we trust whether a student wrote this paper? Can we trust whether a politician made this statement? We don91Ƶt always trust what we see anymore,91Ƶ Sokolowski said. 91ƵWe sometimes don91Ƶt believe our own eyes or our own ears. We are now recognizing that authenticity is a performance itself.91Ƶ

ѱ-±ٱ91Ƶs .

There91Ƶs 91Ƶnot false or imitation: real, actual,91Ƶ as in an authentic cockney accent. There91Ƶs 91Ƶtrue to one91Ƶs own personality, spirit or character.91Ƶ There91Ƶs 91Ƶworthy of acceptance or belief as conforming to or based on fact.91Ƶ There91Ƶs 91Ƶmade or done the same way as an original.91Ƶ And, perhaps the most telling, there91Ƶs 91Ƶconforming to an original so as to reproduce essential features.91Ƶ

91ƵAuthentic91Ƶ follows And 2023 marks ѱ-±ٱ91Ƶs 20th anniversary choosing a top word.

The company91Ƶs data crunchers filter out evergreen words like 91Ƶlove91Ƶ and 91Ƶaffect91Ƶ vs. 91Ƶeffect91Ƶ that are always high in lookups among the 500,000 words it defines online. This year, the wordsmiths also filtered out numerous five-letter words because and Quordle players clearly use the company91Ƶs site in search of them as they play the daily games, Sokolowski said.

Sokolowski, a lexicologist, and his colleagues have a bevy of runners-up for word of the year that also attracted unusual traffic. They include 91ƵX91Ƶ (lookups spiked in July after of Twitter), 91ƵEGOT91Ƶ (there was a boost in February when with a Grammy) and 91ƵElemental,91Ƶ the title of a that had lookups jumping in June.

Rounding out the company91Ƶs top words of 2023, in no particular order:

RIZZ: It91Ƶs slang for 91Ƶromantic appeal or charm91Ƶ and seemingly short for charisma. Merriam-Webster added the word to its online dictionary in September and it91Ƶs been among the top lookups since, Sokolowski said.

KIBBUTZ: There was a massive spike in lookups for 91Ƶa communal farm or settlement in Israel91Ƶ after on Oct. 7. The first kibbutz was founded circa 1909 in what is today Israel.

IMPLODE: The June 18 on a commercial expedition to explore the Titanic wreckage sent lookups soaring for this word, meaning 91Ƶto burst inward.91Ƶ 91ƵIt was a story that completely occupied the world,91Ƶ Sokolowski said.

DEADNAME: Interest was high in what Merriam-Webster defines as 91Ƶthe name that a transgender person was given at birth and no longer uses upon transitioning.91Ƶ Lookups followed an aimed at around the country.

DOPPEL91ƵGANGER: Sokolowski calls this 91Ƶa word lover91Ƶs word.91Ƶ Merriam-Webster defines it as a 91Ƶdouble,91Ƶ an 91Ƶalter ego91Ƶ or a 91Ƶghostly counterpart.91Ƶ It derives from German folklore. Interest in the word surrounded , 91ƵDoppelganger: A Trip Into the Mirror World,91Ƶ released this year. She uses her own experience of often being confused with feminist author and conspiracy theorist Naomi Wolf as a springboard into a broader narrative on the crazy times we91Ƶre all living in.

CORONATION: had one on May 6, sending lookups for the word soaring 15,681% over the year before, Sokolowski said. Merriam-Webster defines it as 91Ƶthe act or occasion of crowning.91Ƶ

DEEPFAKE: The dictionary company91Ƶs definition is 91Ƶan that has been convincingly altered and manipulated to misrepresent someone as doing or saying something that was not actually done or said.91Ƶ Interest spiked after Musk91Ƶs lawyers in a Tesla lawsuit said he is often the subject of deepfake videos and again after the likeness of Ryan Reynolds appeared in a fake, AI-generated Tesla ad.

DYSTOPIAN: brought on interest in the word. So did books, movies and TV fare intended to entertain. 91ƵIt91Ƶs unusual to me to see a word that is used in both contexts,91Ƶ Sokolowski said.

COVENANT: Lookups for the word meaning 91Ƶa usually formal, solemn, and binding agreement91Ƶ swelled on March 27, after a deadly mass shooting at . The shooter was a former student killed by police after killing three students and three adults.

Interest also spiked with this year91Ƶs release of and Abraham Verghese91Ƶs long-awaited new novel, 91ƵThe Covenant of Water,91Ƶ which .

More recently, soon after ascended to House speaker, a 2022 interview with the Louisiana congressman recirculated. He discussed how his teen son was then his 91Ƶaccountability partner91Ƶ on Covenant Eyes, software that tracks browser history and sends reports to each partner when porn or other potentially objectionable sites are viewed.

INDICT: Former President Donald Trump has been indicted on in New York, Florida, Georgia and Washington, D.C., in addition to that threatens his real estate empire.

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