How does a small West Kootenay clothing store become a social-media sensation literally overnight?

All it takes is a little creativity from staff and a 91裸聊视频淗ot Boss91裸聊视频� by the name of Rhylan Streloff.

JJ91裸聊视频檚 Fashions in Trail has attracted over 1.2 million followers and over 22.7 million likes on video-sharing app TikTok.

91裸聊视频淲e91裸聊视频檙e literally ecstatic,91裸聊视频� said store employee Madicyn Dobie. 91裸聊视频淲hen we hit one million followers, we were freaking out. We91裸聊视频檙e from Trail, and it91裸聊视频檚 such a small town and a small area so for anyone whether a business or anything.

91裸聊视频淔or a million people to follow you when you91裸聊视频檙e from such a small area 91裸聊视频� it91裸聊视频檚 insane.91裸聊视频�

JJ91裸聊视频檚, like many local businesses, had been hit hard by the pandemic, so in October, employees Dobie and Paige Witt decided to combine fashion with fun and create a post of two young employees swooning over their obliviously handsome boss.

They convinced Streloff to play along and Dobie filmed and edited a short 15-second video of the two young women popping to the Jack Harlow tune 91裸聊视频淲hats Poppin91裸聊视频� in an effort to get their Hot Boss91裸聊视频� attention.

The video91裸聊视频檚 success was unexpected.

91裸聊视频淗e wanted to take the first video we made down,91裸聊视频� said Dobie. 91裸聊视频淭hen we woke up the next day and it had three million views.91裸聊视频�

Streloff was a little self-conscious and concerned at first, but soon the popularity and growing number of followers helped ease any reservations.

91裸聊视频淚t was funny, but I was worried because it was a little edgy, and I am always worried about what people think, but in the end we are just having fun,91裸聊视频� said Streloff.

And as for the term 91裸聊视频淗ot Boss?91裸聊视频�

91裸聊视频淚t91裸聊视频檚 a little strange for me, but I just have to take it as a joke, and have fun with it. Even the coffee bar across the street, they write it on my coffee cup.91裸聊视频�

The JJ91裸聊视频檚 team collaborates on all their videos.

The exposure proved a big help in launching JJ91裸聊视频檚 online website, and while it hasn91裸聊视频檛 yet proved a huge financial windfall, its social-media reach is off the charts with over 100,000 million views so far.

91裸聊视频淭hat (the pandemic) was the reason I didn91裸聊视频檛 take it down, and we kept doing this,91裸聊视频� explained Streloff. 91裸聊视频淎t any point we could be shut down and our business has been affected so to get an online store going, and building a following this way, at least we know we have the backup and a little revenue coming in.91裸聊视频�

JJ91裸聊视频檚 has been in business for 37 years, started by Streloff91裸聊视频檚 grandmother in Castlegar and continued by his father. Streloff took over the business after working for 10 years in the oil and gas industry.

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