91Ƶ

Skip to content

91ƵBrave is unbeatable91Ƶ is the theme for Canada91Ƶs Olympic team in Paris

Marketing campaign for summer91Ƶs athletic showcase unveiled
web1_2024041910044-bcac29b6564cca2990b3c49761fdceb800ed4299dc45201fed2cf33b2ff6cb1d

Brave is unbeatable is the theme for Canada91Ƶs Olympic team competing in Paris this summer.

The Canadian Olympic Committee and broadcast rightsholder CBC unveiled the marketing campaign on Friday.

Nine athletes are featured, including sprinter Andre De Grasse and basketball player Shai Gilgeous-Alexander.

Actor Michael J. Fox and singer Celine Dion are narrators.

The Summer Olympics in Paris run from July 26 to Aug. 11.

Canadian athletes won 24 medals, including seven gold, in Tokyo91Ƶs Summer Olympics delayed from 2020 to 2021 because of the COVID-19 pandemic.

The 91Ƶbrave is unbeatable91Ƶ catchline aims to rally Canadians behind their Olympics by revealing the obstacles they91Ƶve overcome to compete internationally and to remind people that everyone faces their own unique set of obstacles, the COC said Friday in a statement.

Other featured athletes include gymnast Ellie Black, swimmer Maggie Mac Neil, weightlifter Maude Charron, wrestler Justina Di Stasio, cyclist Hugo Houle, breaker Phil Wizard and taekwondo athlete Skylar Park.

91ƵThroughout my career, when I91Ƶve experienced injuries and setbacks, I used to question whether I could still compete against the world91Ƶs best,91Ƶ said reigning Olympic 200-metre champion De Grasse.

91ƵBut my belief in myself is stronger than any doubt I91Ƶve ever faced. That resiliency helps me push through all the adversity. And it91Ƶs worth it, because when we get to Paris, I know I91Ƶll have the support of the whole country lifting me up, too.91Ƶ

Olympic weightlifting champion Maude Charron relays the challenge of dropping to a new weight class, while Park speaks of the pressure she feels as a fourth-generation taekwondo athlete representing a family of black belts.

Fox, a five-time winner at the Emmy Awards, has waged a public battle with Parkinson91Ƶs disease.

91ƵIt91Ƶs amazing to see what these athletes have overcome in order to achieve greatness,91Ƶ the Burnaby, B.C. native said in the statement. 91ƵI think that story is so important, and we can all relate to that struggle to persevere despite the odds.

91ƵI consider myself part of Team Canada, and I91Ƶll be cheering them all on as they compete in Paris this summer.91Ƶ

Dion, an international pop star from Charlemagne, Que., provides French narration. The five-time Grammy winner has been diagnosed with stiff-person syndrome, which is a neurological disorder that affects muscles.

91ƵThe stories of these athletes inspire me,91Ƶ she said. 91ƵI cannot wait to see what each of them accomplishes when they go for it in Paris this summer, where I hope they will also inspire the world.91Ƶ





(or

91Ƶ

) document.head.appendChild(flippScript); window.flippxp = window.flippxp || {run: []}; window.flippxp.run.push(function() { window.flippxp.registerSlot("#flipp-ux-slot-ssdaw212", "Black Press Media Standard", 1281409, [312035]); }); }