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Tourists still coming

Recent Okanagan Lake flooding issues not negatively impacting visitors91Ƶ travel plans.
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Youngsters playing at Gyro Beach during the Canada Day long weekend. - Imaged Credit: Tourism Kelowna

Despite the flooding issues surrounding Okanagan Lake the past two months, the summer tourism season got a boost over the Canada Day long weekend, says a Tourism Kelowna official.

Chris Shauf, marketing and communications director with Tourism Kelowna, said the anecdotal response so far from industry stakeholders was upbeat.

91ƵChatting with the accommodation people in the city, everyone was at or near sell-out which is what we would normally expect for the Canada Day long weekend,91Ƶ Shauf said.

91ƵThere was also good activity levels on the beaches, the wineries and wine tour bookings were busy.91Ƶ

Of those tourists who stopped at the visitor information centre last weekend, 71 per cent were Canadians, with the highest numbers being from Calgary, Vancouver and Quebec.

On the international side, of the 29 per cent most were from Europe, Washington state and Australia.

Regarding the hotel occupancy statistics, the stats for May 2017 were up 3.8 per cent over the same period in 2016

Shauf said the media reports and social media reach of the flooding across the Okanagan over the past two months has a high awareness level, but he noted marketing efforts this spring were stepped up to help get the message out there that the Central Okanagan was open for vacation business.

91ƵI think when the water levels were at their highest, we were fielding about a dozen calls a day from people wondering if they should still come or cancel their vacation bookings,91Ƶ Shauf said.

91ƵThose calls have decreased in number as the flood situation has decreased.91Ƶ

He said as Tourism Kelowna staff fielded calls, they made a point of taking advantage of personal interaction with clients to assure any concerns callers might have and clarify how the flooding would or would not impact their particular plans.

91ƵHotel operators were also reaching out to customers who had room bookings during the high water flood point to make them aware of the conditions for boating, recommended speeds on the water due to wake restrictions and that sort of stuff,91Ƶ Shauf said.

91ƵWe did the same at the visitor information centre. There is a lot of access through social media to information but I think visitors coming here also appreciate being able to talk to someone in person about their concerns of whether to still come here or not,91Ƶ he said.

Shauf said tourism stakeholders also appreciated the effort made by the flood emergency response team to get the beaches at City Park, Waterfront park, Boyce-Gyro Park, Cedar Creek Park, Sarson Beach and Paul91Ƶs Tomb open for the public last weekend along with the Cook Road, Cedar Creek Park and Water Street boat launches.

91ƵWe were grateful for the flood response team efforts to make opening those beaches a priority knowing they also had many other things to deal with. It reflected how important tourism is for our city,91Ƶ Shauf said.



Barry Gerding

About the Author: Barry Gerding

Senior regional reporter for Black Press Media in the Okanagan. I have been a journalist in the B.C. community newspaper field for 37 years...
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