Okanagan-based, not-for-profit association BrainTrust Canada is launching an innovative game to increase awareness of the seriousness of brain injury among youths aged 11 to 18.
The game, found online at www.protectyourhead.com, has three themes91裸聊视频攕kateboarding, hockey and workplace safety91裸聊视频攁ll potential risks for brain injury.
The game is described as unique and a hybrid that includes three sections, a retro Mario Brothers-type jumping game, a point-and-click exploratory sequence and an interactive text message stream where youths can choose answers and learn about brain injury.
CREW Marketing Partners (previously GOODSIR Creative) developed the game and all its elements, including the characters.
The company also created the original protectyourhead.com website which launched in 2007.
To test the concept and game, BrainTrust Canada co-ordinated focus groups with youths in the target age group, including students in Okanagan Mission Secondary91裸聊视频檚 Interact Club and members of the Boys and Girls Club.
91裸聊视频淲e aim to be inventive when it comes to youth and our prevention programs,91裸聊视频� said Magda Kapp, director of communications and prevention services for BrainTrust Canada.
91裸聊视频淭here is nothing quite like this game, and certainly it91裸聊视频檚 unique from the standpoint of it being developed from a not-for-profit association. Our hope is that up to 80 per cent of youth in the Okanagan play the new game, learn something along the way, and have the chance to win prizes.91裸聊视频�
The launch of the game is accompanied by a contest running until March 19 for youths aged 11 to 18 who live in the Okanagan. There will be five random prize draws for Domino91裸聊视频檚 pizza for a class, as well as tickets to Kelowna Rockets and Vernon Vipers games during the 2017/18 season. Both the Central Okanagan School District and the school district in Vernon are encouraging students to play the game to learn about the importance of brain injury prevention.
91裸聊视频淚f we can prevent even one brain injury, it91裸聊视频檒l be worth it,91裸聊视频� said Kapp, adding the estimated cost for one serious brain injury over a lifetime is in excess of $4 million.
91裸聊视频淣ot to mention the immense personal costs of a life changed forever.91裸聊视频�
The launch of the game will also be accompanied by a 91裸聊视频淒id You Know91裸聊视频� handout sheet for youths in the Okanagan with facts such as comparing a human brain to a computer and its weight to a dolphin91裸聊视频檚 brain. It also explains that human brains keep developing until age of 25.
91裸聊视频淭his last point is one of the key reasons why youths are at the highest risk for brain injury,91裸聊视频� said Kapp. 91裸聊视频淥ur frontal lobes - responsible for personality, decision making and judgment, are the last part of the brain to form.91裸聊视频�
But, with up to 90 per cent of brain injuries being preventable, BrainTrust Canada hopes the new game will bring awareness to an often hard-to-reach target group.
