A multi-year journey ended on Friday, April 5, with healthcare teams at the Penticton Regional Hospital (PRH) receiving international praise.
The PRH and Penticton Health Centre were awarded the Baby-Friendly Initiative (BFI), a rare designation that recognizes 91Ƶthe high standard of care91Ƶ provided to babies and new parents.
With Penticton in the fold, just 29 facilities in Canada have been on the receiving end of the award.
91ƵThis isn91Ƶt easy to do and that91Ƶs why it91Ƶs not a common designation in Canada,91Ƶ said Dr. Neil Crofts, chief of staff at PRH.
91ƵPenticton should be very proud that we have this designation.91Ƶ
Rob Finch, executive director at Perinatal of BC, said the designation represents an 91Ƶepic milestone.91Ƶ
91ƵThis work is so critically important, it91Ƶs life-changing91Ƶ Finch added, while praising the work of local healthcare teams91Ƶ staff and volunteers.
91ƵThere91Ƶs a level of commitment in Penticton that91Ƶs so far ahead of everyone else91ƵI91Ƶll say that with confidence.91Ƶ
The BFI is a World Health Organization (WHO) and United Nations program 91Ƶthat guides optimal care and best breastfeeding and chestfeeding practices,91Ƶ according to Interior Health.
Its goal is to create an environment where families receive the best care and information to give their children a healthy future, they added.
In 2019, Penticton91Ƶs hospital was one of 26 facilities in Canada chosen to participate in a national BFI quality improvement project.
More than four years later 91Ƶ and after fulfilling the requirements of WHO and the United Nations International Children91Ƶs Emergency Fund 91Ƶ Penticton is officially a BFI-designated community.
91ƵThe goal of the BFI is to make breastfeeding and chestfeeding easier for families by helping them get off to the best start possible, and supporting them for as long as they need,91Ƶ said Meggie Ross, Penticton91Ƶs BFI lead.
The designation was recognized with a ceremony on Friday afternoon, April 5, in front of around 50 people at the PRH91Ƶs main entrance.
Staff, volunteers and local patients of the BFL initiative were among those in attendance.
91ƵThis is an incredible milestone and one we should celebrate very proud for the families that we serve,91Ƶ said Lea Geiger, a provincial clinical coordinator at Perinatal Services BC.