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Federal government quietly starts advertising again on Facebook

Ottawa resumes spending on Meta platforms after hiatus sparked by Online News Act dispute
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The federal government has ended its boycott on purchasing advertisements on Meta platforms, such as Facebook and Instagram. The Peace Tower on Parliament Hill in Ottawa is framed in a railing, Friday, Jan.24, 2025. THE CANADIAN PRESS/Adrian Wyld

The federal government has ended its boycott on buying advertisements on Meta platforms, including Facebook and Instagram.

The Privy Council Office confirmed the government91ÂãÁÄÊÓƵ™s decision, first reported by CTV news.

Ottawa stopped purchasing ad space from Facebook91ÂãÁÄÊÓƵ™s parent company in July 2023 after the California-based firm blocked all news content on its platforms in Canada.

Meta91ÂãÁÄÊÓƵ™s decision was in response to a federal law requiring digital companies to compensate Canadian media outlets for sharing their content in the country.

The social media giant continues to block news content for Canadian users, but the Privy Council Office confirms the federal government spent $100,000 for space on Facebook and Instagram for a campaign launched in January.

That campaign highlights the federal government91ÂãÁÄÊÓƵ™s GST/HST break on select items, including restaurant bills and children91ÂãÁÄÊÓƵ™s clothing, which runs until Feb. 15.





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