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91ƵYou can91Ƶt get fresher than that91Ƶ: Strawberries, field to stand in 20 minutes

Shoker Farms has been in Chilliwack since 1975 and strawberries are their specialty

A small, white truck with colourful strawberry decals plastered on its side bounces down the edge of a field in Chilliwack.

Bob Shoker parks his 91Ƶstrawberrymobile91Ƶ 91Ƶ a 1990 Toyota HiAce truck 91Ƶ and gets out, wearing sunglasses and a sunhat. Light-brown dirt marks are visible on his dark pants.

He has a loud, but cheerfully pleasant voice. He91Ƶs full of pride and passion as he speaks about his family business, Shoker Farms.

91ƵYou look at a strawberry and you get a glow on your face91Ƶ eating a strawberry, letting it mush in your mouth and all the sweetness comes out. There91Ƶs nothing like local strawberries.91Ƶ

Behind him are some of their 15 acres of fields. Their Unsworth Road location is one of the bigger groups of fields in Chilliwack where they grow strawberries, blueberries, raspberries and corn.

Shoker Farms has been in Chilliwack for nearly 50 years, growing all sorts of fruits and vegetables, including one million pounds of rhubarb last year alone.

But strawberries are their specialty, Bob said.

It91Ƶs been a family-run business for its entire 48 years. It began when Bob91Ƶs dad Ajit Singh Shoker and mom Manjit Kaur Shoker moved to Chilliwack from Punjab, India, in 1974. One year later, when Bob was just a year and a half old and learning how to run, Shoker Farms was born.

Now, Bob, who is the youngest of five siblings, and his brother Bill run the show. But, Ajit is still involved and likes to drive around checking things out.

91ƵIt91Ƶs in his blood, he91Ƶs been doing it his whole life,91Ƶ Bob said.

Strawberries are the most consumed fruit in the world, he said. At Shoker, they grow different types of both everbearing and June-bearing varieties like Albion, which he describes as a 91Ƶnice, medium, firm berry;91Ƶ Puget Reliance, which is dark in colour and sweet; and San Andreas, which are some of the first strawberries of the season.

91ƵStrawberries are such a beautiful crop. You keep maintaining them, keep renovating them, keep feeding them, and they keep producing for you.91Ƶ

They sell what they harvest at fruit stands throughout Chilliwack and local produce stores. The strawberries are even shipped as far away as Calgary.

91ƵYou pick the berries and within 20 minutes it91Ƶs at the fruit stand. You can91Ƶt get fresher than that,91Ƶ Bob said.

This year, they91Ƶve opened up a fruit stand at 46825 Bailey Rd. in Chilliwack. Other locations are Lickman Road north of Keith Wilson Road, and Giesbrecht Road at Vedder Mountain Road.

Peak strawberry season is from early June to the end of July.

91ƵWe want everybody to enjoy the strawberries while the season lasts. We put a lot of energy and effort into this. It91Ƶs a big demand.91Ƶ

Labour is an issue, he added, and so they did a trial run of a robotic strawberry-picking machine last year that they91Ƶre introducing to the crops this year.

The machines are by Neupeak Robotics, a B.C.-based agriculture automation startup. The wheeled robots have two arms and a container on top. It rolls down the rows and gently picks the fruit from the plants. It can work day and night. The company charges farmers a fixed rate per pound of strawberries collected.

Decades ago, Shoker Farms offered U-pick and had about three times the number of acres due to high demands from processors.

But those processors are now gone and Bob admits it91Ƶs not easy being a farmer.

91ƵBut the rewards are good91Ƶ seeing people eat, kids enjoying it and getting their vitamins in,91Ƶ he said. 91ƵFeed the world one strawberry at a time, one blueberry, one (cob of) corn, whatever it takes.91Ƶ

For more, check out Shoker Farms on Facebook, or contact them at 604-824-1541 or shokerfarms@hotmail.com.

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Jenna Hauck

About the Author: Jenna Hauck

I started my career at The Chilliwack Progress in 2000 as a photojournalist.
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