NBC is inserting some pop culture flavor into the world91裸聊视频檚 biggest sports spectacle: From dancing with dressage horses at the Palace of Versailles to riding a giant baguette blimp over the Eiffel Tower, the network has strategically partnered with several big names to build anticipation for

Enlisting a plethora of entertainers and non-Olympic athletes is designed to entice viewers after the network 91裸聊视频� and longtime Olympics broadcaster in the U.S. 91裸聊视频� drew lackluster ratings for the last Summer Olympics, in Tokyo, and the Winter Olympics in Beijing. Held amid the coronavirus pandemic, those Games proceeded with muted fanfare and few announcers on-site.

But with over 11 million expected to attend the two-week Summer Games that start July 26, NBC 91裸聊视频� which holds the broadcasting rights to the Olympics through 2032 91裸聊视频� wants to attract more viewers by bringing Olympic stories to life with popular and diverse personalities.

91裸聊视频淲e speak to a broader audience,91裸聊视频� said , who has been brought on as a primetime NBC correspondent for Paris. The ultra-smooth rapper had become a fan favorite during the Tokyo Games, when he and did in-studio commentary for Peacock.

Snoop Dogg will be on the ground in Paris by late July, exploring the city91裸聊视频檚 landmarks and attending competitions and events. He91裸聊视频檚 already had casual with a few Olympians about their respective sports, including women91裸聊视频檚 basketball player , gymnast , skateboarder and beach volleyball players Sara Hughes and Kelly Cheng.

91裸聊视频淲e have different perspectives and different views,91裸聊视频� Snoop Dogg said of the recruited entertainers. 91裸聊视频淭he world that we live in right now, it is appropriate for me to give our side of the story, because we91裸聊视频檝e always been a great voice and a great instrument. But we91裸聊视频檝e never been the conductor. Now I get to play the role of conductor.91裸聊视频�

After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer91裸聊视频檚 coverage. Network researchers found that people between the ages of 26-40 wanted an Olympics that infuses more pop culture into the everyday conversation.

Singer and NFL legend Peyton Manning will join sportscaster in Paris as hosts of the opening ceremony along the Seine, held for the first time outside a stadium setting. Comedian will contribute to on-air and social media coverage. Podcaster Alex Cooper of 91裸聊视频淐all Her Daddy91裸聊视频� fame will host live, interactive watch parties in Paris called 91裸聊视频淲atch with Alex Cooper,91裸聊视频� a program where she91裸聊视频檒l appear in a picture-in-picture view sharing her insights and answering questions from fans in real time.

91裸聊视频淚91裸聊视频檓 not a former Olympian, but they sort of convinced me that we are just celebrating these athletes and a little bit about what drives them,91裸聊视频� said Manning, a Pro Football Hall of Famer and two-time Super Bowl winner. He91裸聊视频檚 also the co-host of the ESPN-produced 91裸聊视频淢onday Night Football with Peyton and Eli91裸聊视频� with his brother and fellow former NFL quarterback Eli Manning.

Hart returns too, collaborating with on an eight-episode commentary series offering comical recaps of the best and most unexpected Olympic moments.

91裸聊视频淚t91裸聊视频檚 under the umbrella of sports, but it91裸聊视频檚 really a cultural celebration,91裸聊视频� said Tirico, who will host his fourth opening ceremony of the Olympics. He will team up with along with past Olympians and for NBC91裸聊视频檚 closing ceremony coverage.

Tirico said integrating more pop culture elements into the coverage was a 91裸聊视频済rand slam91裸聊视频� idea.

91裸聊视频淚f we bring a little cross-section of America together to give you a flavor of the games and do it under one tent, it91裸聊视频檒l keep you around for 17 nights,91裸聊视频� he said. 91裸聊视频淭hat91裸聊视频檚 our plan. Our goal. We91裸聊视频檙e so glad that we91裸聊视频檝e got people like Snoop, Peyton, Kelly and to help us do it.91裸聊视频�

Along with Megan Thee Stallion and Manning91裸聊视频檚 commercials, several other promotional spots have already aired on NBC: Rapper appeared in a promo, getting her nails done with track star . Actor reprised her 91裸聊视频淓mily in Paris91裸聊视频� role to for sprinter . helped reveal the Olympics logo. collaborated with the network on a video for which has been used to promote coverage.

91裸聊视频淲e wanted to be a part of the cultural zeitgeist,91裸聊视频� said Molly Solomon, executive producer and president of NBC Olympics Production. 91裸聊视频淲e wanted to make sure that it feels like more than just a sporting event. It91裸聊视频檚 really an entertainment and pop culture event that is centered around athletes stories.91裸聊视频�

So far, the commercials have generated strong numbers. According to NBC, Collins91裸聊视频� promo spot drew more than 30 million viewers on the network91裸聊视频檚 platforms. Megan Thee Stallion91裸聊视频檚 ad garnered 12 million views, while Snoop Dogg pulled in just under 10 million through their social media channels.

91裸聊视频淲e tried to remain very true to our audiences and the placement of the content,91裸聊视频� said Jennifer Storms, NBC91裸聊视频檚 chief marketing officer of Entertainment and Sports. 91裸聊视频淲e91裸聊视频檙e working together on the talent and how they have a continuous storyline before the Olympics and through the Olympics.91裸聊视频�

Storms wants to bring Olympians91裸聊视频� stories to the forefront through popular voices. Expect stories from singer about gymnast WWE star on wrestler and 91裸聊视频淐hicago Fire91裸聊视频� actor on Lyles, she said.

91裸聊视频淭hat translates to telling the story around an athlete that America might not know yet,91裸聊视频� Storms said. 91裸聊视频淪o the talent are critical to catching people91裸聊视频檚 attention.91裸聊视频�

Manning hopes to make an influential mark. He91裸聊视频檚 looking forward to delving into the backstories of Olympians such as Biles and swimmer Katie Ledecky.

91裸聊视频淢aybe athlete to athlete,91裸聊视频� Manning said, 91裸聊视频渢hey will share some information that maybe they just wouldn91裸聊视频檛 tell anybody.91裸聊视频�

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