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$56M 91ƵBad Boys91Ƶ box office opening boosts Will Smith91Ƶs comeback

Smith makes his return as a bankable star in the wake of Oscar lap hiatus
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Actors Martin Lawrence, left, and Will Smith, strike a pose during a photo shoot to promote their latest film, 91ƵBad Boys: Ride or Die91Ƶ, in Mexico City, Friday, May 31, 2024. (AP Photo/Matias Delacroix)

the fourth installment in the Will Smith-Martin Lawrence action comedy series, opened with an estimated $56 million in theaters over the weekend, handing Hollywood a much-needed summer hit and Smith his biggest success since he slapped Chris Rock at the Academy Awards.

Expectations were all over the map for 91ƵRide or Die91Ƶ given and Smith91Ƶs less certain box-office clout. In the end, though, the Sony Pictures release came in very close to, or slightly above, its tracking forecast.

91ƵRide or Die,91Ƶ produced by Jerry Bruckheimer and directed by Adil El Arbi and Bilall Fallah, is Smith91Ƶs first theatrical test since earned him . The 91ƵBad Boys91Ƶ film was in development at the time and was momentarily put on hold, but ultimately went forward with about a $100 million production budget.

Smith starred in but that film 91Ƶ released in late 2022 91Ƶ was shot before the slap and received only a modest theatrical release before streaming.

This time around, Smith largely avoided soul-searching interviews looking back on the Oscars and instead went on a whistle-stop publicity tour of red carpets from Mexico to Saudi Arabia, where he attended what was billed as the country91Ƶs first Hollywood premiere. The 55-year-old Smith, who for years was one of Hollywood91Ƶs most bankable stars, appeared on 91ƵThe Tonight Show With Jimmy Fallon,91Ƶ the YouTube series 91ƵHot Ones91Ƶ and on Friday, made a surprise appearance at a Los Angeles movie theater.

Given that 91ƵBad Boys91Ƶ trailed May disappointments like and 91Ƶ both of which struggled to pop with ticket buyers despite very good reviews 91Ƶ the 91ƵRide or Die91Ƶ opening counts as a critical weekend win for the movie business.

91ƵThe fact that a movie overperformed is the best possible news,91Ƶ said Paul Dergarabedian, senior media analyst for Comscore. 91ƵIt seems like all we91Ƶve been doing over the past few weeks and almost since the beginning of the year, with a couple of exceptions, is try to figure out why seemingly well-marketed, well-reviewed movies have underperformed. This ignites the spark that the industry has been waiting for.91Ƶ

91ƵRide or Die91Ƶ still didn91Ƶt quite manage to match the opening of the previous 91ƵBad Boys91Ƶ film: 202091Ƶs 91ƵBad Boys for Life.91Ƶ That movie, released in January 2020, debuted with $62.5 million. After the pandemic shut down theaters, it was the highest grossing North American release of that year, with $204 million domestically.

91ƵRide or Die91Ƶ added $48.6 million internationally. Though reviews were mixed (64% on Rotten Tomatoes), audiences gave the film a high grade with an 91ƵA-91Ƶ CinemaScore. Black moviegoers accounted for 44% of ticket buyers, the largest demographic.

In the film, which comes 29 years after the original, Smith and Lawrence reprise their roles as Miami detectives. The plot revolves around uncovering a scheme to frame their late police captain (Joe Pantoliano). In one of the movie91Ƶs most notable scenes, Lawrence slaps Smith and calls him a 91Ƶbad boy.91Ƶ

Movie theaters will need a lot more than 91ƵBad Boys: Ride or Die,91Ƶ though, to right the ship. Ticket sales are down 26% from last year and more than 40% below pre-pandemic totals, according to Comscore. A big test comes next weekend with the release of Pixar91Ƶs 91ƵInside Out 2.91Ƶ After sending several Pixar releases straight to Disney+, the studio has vowed a lengthy, traditional theatrical rollout this time.

91ƵThe Garfield Movie,91Ƶ slid to second place. Also from Sony, the family animated comedy collected $10 million in ticket sales over its third weekend, bringing its domestic gross to $68.6 million.

The weekend91Ƶs other new wide release, 91ƵThe Watchers,91Ƶ failed to click with moviegoers. The horror film, directed by Ishana Night Shyamalan, daughter of M. Night Shyamalan, is about a stranded 28-year-old artist in Ireland. Following poor reviews, the Warner Bros. release grossed $7 million in 3,351 theaters.

That allowed 91ƵIf,91Ƶ the Ryan Reynolds imaginary friend fantasy, to grab third place in its fourth weekend of release, bringing the Paramount Pictures cumulative domestic total to $93.5 million. Rounding out the top five was 91ƵKingdom of the Planet of the Apes,91Ƶ which added $5.4 million in its fifth weekend of release. It has grossed $150 million domestically and $360 million worldwide.

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